🌿 The History Behind I AM Seasoning

1. Kosher Salt

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  History: Salt is the world’s oldest seasoning and preservative — entire economies and empires were built around it. Roman soldiers were paid in salarium (salt money), which is where we get the word salary.
  
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  Kosher Connection: Kosher salt takes its name from its traditional use in the Jewish practice of drawing blood from meat to make it kosher. Its coarse flakes are easy to handle and pinch, making it a chef’s favorite worldwide.
  
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  Why It Matters in I AM: It’s the ancient foundation of flavor — no blend exists without salt.
  

2. Paprika

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  History: Native to the Americas, paprika traveled across the Atlantic after Columbus and became central to Spanish and Hungarian cuisine. By the 16th century, it was considered a “new world treasure” and was even called “red gold” in Eastern Europe.
  
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  Cultural Impact: In Hungary, paprika is a national symbol, the heart of dishes like goulash. In Spain, it’s essential for chorizo and paella.
  
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  Why It Matters in I AM: It brings warmth, smoke, and the color of passion — a reminder of how spice trade reshaped the world.
  

3. Onion Powder

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  History: Onions were cultivated as far back as 3,000 BC in Egypt, where they symbolized eternity (their circular layers were seen as never-ending). Workers who built the pyramids were fed onions daily for strength and endurance.
  
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  Global Spread: Onions traveled along the Silk Road, adding depth to cuisines from India to Europe.
  
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  Why It Matters in I AM: Onion powder distills millennia of tradition into a fine dust of savory sweetness, giving your food richness and history in every pinch.
  

4. Garlic Powder

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  History: Garlic has been medicine, magic, and food for over 5,000 years. Ancient Egyptians fed it to laborers for stamina, Greeks gave it to athletes before the Olympics, and Romans relied on it to strengthen soldiers.
  
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  Folklore: In medieval Europe, garlic was worn as protection against evil spirits and even vampires.
  
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  Why It Matters in I AM: It’s the spice of courage and vitality — adding punch, health, and boldness to the blend.
  

5. Italian Herbs (Oregano, Basil, Thyme, Rosemary, Marjoram)

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  History: These herbs trace back to the Mediterranean, where Greeks and Romans considered them sacred.
  
  
  Oregano: Called the “joy of the mountain” in Greek, it was believed to be created by Aphrodite as a symbol of happiness.
  
  
  Basil: Revered in India for centuries, considered holy in Hindu tradition, while in Italy it symbolized love and fertility.
  
  
  Rosemary: Used by Romans in weddings and funerals as a symbol of remembrance.
  
  
  Thyme: Associated with courage — knights wore sprigs of thyme into battle.
  
  
  
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  Why It Matters in I AM: Together, they are the Old World heart of the blend, tying your seasoning to love, memory, and courage across centuries.
  

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I AM Seasoning isn’t just a mix of flavors — it’s a journey across empires, traditions, and kitchens. Every pinch carries salt that once paid soldiers, paprika that sailed across oceans, onions and garlic that fueled ancient builders and warriors, and herbs that crowned love, memory, and courage. Without love, it’s just angry food — but with I AM Seasoning, you’re part of history.